“CTM is building AI/ML into the fabric of our technology portfolio.

Additionally, New Distribution Capability (NDC) provides customers with dynamically curated offers and pricing to make travel services more relevant to the traveler needs and preferences without sacrificing performance.” An example is our fare prediction tool – CTM Fare Forecaster which uses AI to learn from historical and current pricing trends to analyze and forecast price fluctuations and drive savings for the customer. “AI/ML is already used by CTM to deliver efficient and intuitive service to customers. This intuitive technology can give customers fast answers and solve simple problems, freeing up employees to handle more complex challenges. “Intelligent assistants and chatbots can boost customer satisfaction by enabling faster, more convenient service. Ultimately AI supports us understand what our customers want, increasing engagement and customer satisfaction. By better understanding user behavior based on travel products or services purchased, we can display relevant options to reduce decision-making, whilst increasing brand trust and loyalty. The first and most widely known benefit is personalization. “AI is increasingly used in consumer-facing technology to provide several benefits to users.

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